Trade marks are a marketing tool allowing the purchasers of products or services to recognise these products and services as originating from a specific trader in this market. Trade marks are valuable intangible assets that can be protected indefinitely.

Therefore it is important to understand what a trade mark is and how to protect it. This module explains the different trade mark registration criteria and the broader protection coverage well-known trade marks benefit from. You will also have an insight into the different trade mark registration procedures. Furthermore you will learn about infringement and what is meant by passing off strategy.

Estimated duration: 2 hours.