Trade marks are a marketing tool allowing the purchasers of products or services to recognise these products and services as originating from a specific trader in this market. Trade marks are valuable intangible assets that can be protected indefinitely.
Therefore it is important to understand what a trade mark is and how to protect it. This module explains the different trade mark registration criteria and the broader protection coverage well-known trade marks benefit from. You will also have an insight into the different trade mark registration procedures.
Estimated duration: 3 hours.
- Tutor: Isabelle Daguerre