IP is often an extremely valuable resource for a lot of companies. However, it's important to understand that there is not a correct or precise value at a time - the value is just the price that someone agrees to pay. This module will examine different approaches used during an IP valuation process. A practical application of those methods is then proposed in this module. Finally, the different means a firm has to exploit its IP rights are presented. It is the use of these instruments that can also lead to financial benefits. You will find theoretical content illustrated with examples in order to better tackle with IP exploitation means.
Estimated duration: 4 hours.